Nothings for Everybody - It’s a Matter of Style.
When it comes to marketing to your target market you must know their style. Case in point, as I develop and roll out the next level of The Profit Puzzle Start-Up Success System, I find myself needing to define the “style” of the style of the ideal user in my target market.
There’s no question, at least in my mind, of the need for the system. But, not everybody is willing to take a systemic approach to learning the basics, creating a plan, tracking progress and sharing success.
I keep forgetting I’m not developing sales copy and designing a web page for everybody. I hate to lose a potential sale. But, I must remind myself that what I offer is a particular approach to solving a problem: avoiding failure and ensuring start-up success.
I have validated to need for The Profit Puzzle System, but I must market it to those whose style it fits.