Do you know why your customers buy? Without that knowledge, you're missing sales opportunities. More importantly, you're missing marketing opportunities. When you know why your customers buy you can sell them more and find more just like them to buy from you.
You probably have a gut feeling. But, have you written it down and tracked your customer comments and behaviors. If not, there's a good chance you may be focused on the wrong reasons for why they buy. Maybe you think it all about price. What if it were all about convenience or selection? Lowering your prices won't have the impact you might have hoped for because that's not why they buy from you.
If you want to increase your sales revenue make sure you know why they buy. Knowing WHY will also make your marketing activities more effective. So, why do your customers buy?