The Profit Puzzle

Personal Reasons: Write Them Down for Small Business Success

Have you written down your personal reasons for successful small business ownership? Of course not, most haven't and most won't. So what does that mean for your chances for creating a successful and profit small home based business?

Everything. I know, once every things up and running you'll have time to sit down and write things down. Too late, too little. Your personal reasons are the fuel for your success. Do it now. Here's what I've recently written down

"I love to take ideas from fiction to fact, organize their components and produce a working model. I will use that passion to help myself and others succeed as small business owners."

Nothing special - other than to me. But, it keeps me moving when everything seems to be standing still.

Why Do They Buy?

Do you know why your customers buy? Without that knowledge, you're missing sales opportunities. More importantly, you're missing marketing opportunities. When you know why your customers buy you can sell them more and find more just like them to buy from you.

You probably have a gut feeling. But, have you written it down and tracked your customer comments and behaviors. If not, there's a good chance you may be focused on the wrong reasons for why they buy. Maybe you think it all about price. What if it were all about convenience or selection? Lowering your prices won't have the impact you might have hoped for because that's not why they buy from you.

If you want to increase your sales revenue make sure you know why they buy. Knowing WHY will also make your marketing activities more effective. So, why do your customers buy?