Over their first 15 months in business, Sam & Judy had learned a lot of small business start up lessons. Some were learned through the proverbial "school of hard knocks" others from small business owners, vendors and consultants. All of the lessons learned lead to a successful start up business and a modest level of small business profit.
During one of their weekend business planning sessions, they decided to organize the lessons they'd learned around a framework of business basics. Each of the eight business basics formed the foundation of the business plan they had consistently updated over their first 15 months in business.
For starters, they published a presentation "32 Ways - Small Business Profit" to share with the people who had helped them during their first 15 months. They used an on-line service, SlideShare, to make their presentation readily available for viewing and comment.
Ultimately, they planned to publish a workbook they could use to review each of the 32 lessons they had determined had been most helpful to their small business start up success. On a scheduled basis they would note their current actions related to each small business lesson and what they would do going forward to grow their small business profit.