Just getting started with customer development for your small business start up? Here's one idea for providing a taste of what you have to offer suggested by Wendy Maynard, the Marketing Maven, in her article "Tiny-Spoon Marketing: Give 'Em a Free Taste and They'll Come Back for More!".
The Marketing Maven outlines 9 ideas you can use to wet a prospective or current customer's appetite for purchasing your products or services. She covers both online and offline ideas that are easy to understand and implement. You know from personal experience how the power a small taste of something can develop a big appetite for more of the same, but in bigger quantities.